Which Cruelty-Free Vegan Shampoo?

I’m often noticing this question recurring on the vegan Facebook groups I’m part of: which is the best cruelty-free/vegan shampoo available?

There are a lot out there and I’ve tried a lot of them over the years because, as someone with quite dry long hair, it is difficult to find a shampoo that is ‘perfect’.

Here are my top five (no particular order, all have good and bad points):


I bought this because the purple colour works like a toner on blonde hair to reduce brassy tones and it appears to work! It smells lovely like most Lush products and leaves my hair feeling clean. It contains lemon and lime juice to help the cuticles lie flat and make hair more shiny and seaweed and coconut oil soften and hydrate. I’ve always been a supporter of Lush as they have a clear policy against animal testing and do not use ingredients that have been tested on animals after a certain cut off date. However, I always was of the impression that they were quite a ‘natural’ company with regards to ingredients. Lush, like other companies though, do use synthetic ingredients such as parabens, which have had a lot of bad press in terms of negative health effects.
Good points: Smells good, hair feels very clean.
Bad points: Contains parabens, not very softening (hair feels quite rough and ‘squeeky’ whilst still wet).
pro v
This may be my favourite in terms of resembling popular mainstream shampoos such as Pantene and Tresemme and also in terms of affordability. Unlike some of the other Superdrug shampoos, which I am not a fan of, this shampoo is really thick and creamy and leaves hair feeling very nourished and healthy. Superdrug have a clear policy against animal testing and the shampoo is reassuringly marked vegan. It smells good and the large bottles last a long time. Like many supermarket and lower-end brands, this shampoo does however contain a lot of strange synthetic ingredients.
Good points: Clean, fresh smell that lasts a long time, hair feels nourished and soft.
Bad points: Some dodgy-looking synthetic ingredients.
In terms of quality, this is definitely the best but sadly one of the more expensive. At £10 a pop just for the shampoo, it’s not cheap but if you can afford it, it’s worth it. Korres are a good company in terms of ingredients (this shampoo is around 84% natural ingredients) and their branding on the Korres website is very clear in terms of animal testing and use of animal derivatives. I don’t know a great deal about this company but they seem ok. The shampoo smells really good and has a nice texture, working to give volume to the hair.
Good points: Good quality, pleasant smell.
Bad points: Scent doesn’t last long, expensive.
faith in nautre
Faith in Nature have a massive vegan following due to their clear stance against animal testing along with the fact they pride themselves on using natural plant-based ingredients. Their products are manufactured in the UK and the benefits of the plants they use are listed on their website, a sweet touch. I like Faith in Nature’s shampoos and they do the job, leaving my hair feeling soft and cared-for but I have to say I’m not a massive fan of the fragrances – some seeming a little ‘elderly’ for my liking but this is a very small issue! Overall, great products, worth buying when on sale.
Good points: Ethically sourced and produced using natural ingredients.
Bad points: Nothing major! Fragrance not amazing.
 I am a MASSIVE fan of Molten Brown. In fact, I have a Molten Brown problem. When I found out they were entirely cruelty-free company I almost died. True story. Except a handful of products, their range is almost completely vegan so there is a lot to choose from. Like many of their other products, this shampoo smells amazing and a little goes a long way.
Good points: Smell is to die for, a little goes a long way.
Bad points: Expensive, SLES and parabens.
All of these products are good but none perfect. What are your favourites?

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